Benetton’s world is full of colors. From the idea to create simple and joyful pullovers, the brand has developed a whole concept around the name “United Colors of Benetton”.
Just as in the Benetton fashion world, Benetton Fragrances are not restricted by age but are defined by their attitudes and lifestyle.
The target is definitely cross-generational with a core between 20-35 years old. Benetton’s fragrances are for all consumers that like the Benetton fashion brand and look for affordable and easy-to-wear fragrances to wear daily.