Shaping success for the luxury brands we partner, nurture & grow.
Celebrating a rich legacy
of 40+ years
Since our establishment in 1984, we have consistently embodied the essence of luxury and have provided partner brands with opportunities to expand to the Indian marketplace. Over the decades, we've become market leaders within the beauty distribution industry, thanks to our legacy partnerships with local retailers, robust marketing solutions that foster glocalization and a highly skilled sales team. Our expertise in manufacturing and distribution seamlessly blends with our passion for technological advancements. We consistently infuse cutting-edge e-commerce and automation innovations into every facet of the luxury beauty sector in India, merging traditional expertise with contemporary sophistication.
5000+exquisite customer-facing counters
60%market share within the structured retail and e-commerce domains
3200+skilled sales force
20years of crafting an omni-retail experience with Parcos
16strategically located warehouses which enable scale and reach in record time
Empowering your success
Through strategic partnerships, we collaborate with local retailers & brands aligning the perfect location, timing, and target audiences. Together, we craft remarkable growth narratives for esteemed international brands.
We anticipate trends and understand evolving consumer preferences to craft our own innovative concepts destined for success.
We leverage our expertise to furnish brands with potential to bring their vision to life and nurture it to fruition through licensee creation.
The pioneer of omni-channel
luxury retail in India
Pioneers of luxe beauty in India since 2004
Always authentic, committed to luxury and a memorable customer experience – these are the three beautiful pillars on which Parcos stands in the hearts of beauty connoisseurs in India. Our parentage is Baccarose and our heritage dates back to 2004 when we became the first and now oldest luxury and perfumery retail chain in India. The Parcos retail experience is curated with care and is brought alive by expert personal advisors and seamlessly balances offline and online channels with elegant ease. The online experience is enriched by expert concierge service with chatbots, emails,WhatsApp and supported by trained customer support staff well as AI-enabled tools to drive the ultimate in customer service and loyalty. Sampling and loyalty program rewards keep our consumer base interested and engaged at all times.