- POSTED -April 24, 2025
- FUNCTION - Performance Marketing Coordinator
- LOCATION - mumbai
• Agency Coordination
o Act as the primary point of contact for the performance marketing agency o Share briefs, creatives, budgets, and targeting inputs with the agency o Track deliverables and ensure timely execution of campaigns (Google Ads, Meta Ads, etc.) o Schedule regular check-ins with the agency to review performance and next steps
• Campaign Support
o Assist in campaign planning and budgeting coordination o Help with approvals for ad copies, creatives, and landing pages o Ensure accurate UTM tracking and alignment with campaign objectives.
• Reporting & Analysis
o Review reports shared by the agency and summarize key insights for internal teams o Maintain trackers for campaign metrics (CTR, CPL, ROAS, etc.) o Highlight underperforming campaigns and follow up on optimization plans.
• Collaboration & Internal Communication
o Liaise with design, content, and product teams for campaign assets and landing pages o Ensure internal alignment on promotions, product focus, and timelines