Baccarose launched skincare brand -417, in December 2022, over an afternoon exclusive soiree at Kathiwada City House, Mumbai. Moty Fridman, founder & CEO, was present to personally welcome the beauty enthusiasts, to a world of #uncommonsensations.

-417 is a worldwide leading natural beauty company offering legendary skin care collections based on natural active ingredients from the Dead Sea.

Guests were taken through a short presentation and induction on the brand after which a product bar was set up wherein guests went through an immersive experience of the complete product range.